Why don't people visit your website??? | The issue of perceived digital brand value.

Why don’t people visit your website??? Hmm it’s a great question to ask oneself. Unfortunately there can be a lot of reasons why people arn’t visiting your website, but more often then not it’s because they don’t perceive your products/services as being valuable. “Why???” I hear you say, “My products and services are amazing!”. But the question is, do they look amazing online?

A website is like a digital shop front. And now more then ever people are shopping around. Unlike with a physical shop front, people can view your competitors website’s with a click of a button, and if your website doesn’t look as good as theirs… well… we all know what’s going to happen.

Tune into this video to hear from Chris about the issue and some tips you can take away to improve your website’s perceived value.

If you are looking to develop a new website for your business or project, or maybe you want some changes or features added to an existing website you can email Chris at chris@chriswaters.com.au or visit his website www.chriswaters.com.au

Chris Waters is an award winning Australian website designer based in Geelong, Victoria Australia.

Over the past 10 years Chris has worked as the director for two of Geelong’s biggest website design agencies. Combining his knowledge of design, development, project management & marketing Chris providers all the experience of a large digital agency, with the focus, communication and dedication of a sole trader.

“Hi I’m Chris Waters and yes, I build, design and produce websites. But unlike other designers I’m not just interesting in making something that looks pretty, it feeds to be functional, and purpose built. The way I look at it is that I build online marketing tools. Digital website applications that are designed around a specific goal, for a specific audience to achieve a specific purpose. Anyone can make a website that looks great. That’s easy. I’ve chosen to make it my career goal to build websites that perform!

I’m one of those weird people who are equally geeky, arty and social. I love getting thousands of lines deep in code, just as much as I enjoy finding efficiencies in project management or communication.

Working with me is like getting the work force of sole attention of a big agency, for a single person’s fee. Sounds attractive, right?

Through years of managing the work forces of multiple creative agencies I’ve discovered the balance between clearly articulated project structures, and flexible relationships expectations.

I’m formulaic in my approach working to pre-defined review rounds, project scope and budgets, yet I place a high value on relationships which keeps things flexible.

At the end of the day I’m interested in a) producing great work b) creating great working relationships. I’ll do whatever it takes to achieve these two things.” – Chris Waters, Website Designer

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