Shear Genius has been the leading premium hair dressing scissor designer and manufacturer in Australia for more then two decades, but their online branding was lacklustre and new users weren’t buying online.
The project goal was to elevate the website’s visual brand quality as well as implement new eCommerce specific user journey strategies and features to improve sales and user retention.
- Complete redesign
- Timeline: 7 weeks
- Products: 60
- Pages: 20
- Logo design
- Content optimisation
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