Case Study

How to take a national industry leader to the next level.

The Challenge

Shear Genius has been the leading premium hair dressing scissor designer and manufacturer in Australia for more then two decades, but their online branding was lacklustre and new users weren’t buying online.

The project goal was to elevate the website’s visual brand quality as well as implement new eCommerce specific user journey strategies and features to improve sales and user retention.

The Project

  • Complete redesign
  • Timeline: 7 weeks
  • Products: 60
  • Pages: 20
  • Photography
  • Logo design
  • SEO
  • Content optimisation

Web design

Beautiful websites with goal driven design, to steal your audiences attention and reach the goal you want.


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On-page SEO optimisation, planning and implementation to give your content the best chance and ranking highly.