
The Challenge
Shear Genius has been the leading premium hair dressing scissor designer and manufacturer in Australia for more then two decades, but their online branding was lacklustre and new users weren’t buying online.
The project goal was to elevate the website’s visual brand quality as well as implement new eCommerce specific user journey strategies and features to improve sales and user retention.
The Project
- Complete redesign
- Timeline: 7 weeks
- Products: 60
- Pages: 20
- Photography
- Logo design
- SEO
- Content optimisation


Web design
Beautiful websites with goal driven design, to steal your audiences attention and reach the goal you want.
Hosting
Lighting fast, industry leading, scalable, fully managed Australia based website hosting packages and support.
SEO
On-page SEO optimisation, planning and implementation to give your content the best chance and ranking highly.
"Chris is not only an incredible designer but he has an amazing knowledge of marketing and user experience, making his work heads and shoulders above the rest."
David ForsterBusiness Owner
"After working with number of large agencies on various web related projects I'd forgotten how efficient and consistent it is to work with a single person. Chris is a joy to work with and I'd never go back!"
Bridget AimsManaging Director
"What I love about Chris is how he goes above and beyond in helping draw out the gold in a project. During our project Chris would often come up with design or feature suggestions to help the website succeed."
James NicheCEO
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